Snapdeal acquires smart gifting technology platform Wishpicker. | | Select |

Online marketplace Snapdeal today announced the acquisition of, a rapidly growing technology platform that offers users gift options based on intelligent recommendations. The acquisition of Wishpicker comes a few months after the acquisition of Doozton, a cutting edge social product discovery technology platform.

The acquisition, a fifth one for, will enable the premier marketplace to further personalise user experience and drive conversions through intelligent recommendations, the company said in a statement.

Founded in 2013 by Indian Institute of Technology, Delhi, graduates – Apurv Bansal and Prateek Rathore – offers users smart gifting options based on different parameters like relationship with the recipient, their age, personality, and various other parameters.

Users can also find gift suggestions based on Facebook likes and interests of recipient.’s platform uses machine learning, which ensures that the recommendations get better with every passing day. The algorithms are completely data driven, and have been built by Wishpicker’s team of IIT data scientists.

Home page of wishpicker

Home page of wishpicker

Announcing the acquisition, Rohit Bansal, co-founder of said, “At our focus is to leverage technology to create life changing experiences for buyers and sellers. We are investing in strengthening our technology platform and is an excellent platform with top-tier entrepreneurial, engineering talent and fits in perfectly with our vision.”

“This is an important acquisition for us in terms of adding new technology capabilities and helping sellers connect with buyers in newer ways,” Bansal said.

This Article is Posted on 24 Dec 2014 in News Section and Select